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YouTube Reaches One Billion Unique Users a Month

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This week, Google, the owners of the popular video streaming site YouTube, have announced that the site currently operates for more than one billion unique users a month. In fact Google go as far to claim that 50% of all Internet users regularly visit YouTube.


With an ever growing list of service users and advertising agents, in 2012 YouTube received 50% more revenue just from its top 100 global advertisers. However, there seems to be some injustice with the amount of money that YouTube partners receive per impression and clicks. In fact recently YouTube and Vevo were at loggerheads when YouTube offered Vevo an advertising deal that was far below what they expected. Whilst this issue appears now to have been resolved by both partners, what about the rest of us.


I have personally been a YouTube partner for almost two years now and the amount of money I have earned from Adsense for 325,000 views is almost nothing. It actually works out at a maximum of £0.01 per ten impressions, and it is safe to say that I am less than impressed with this current figure. When I temporarily removed the 'banking' 'insurance' and 'computer' tags on my videos I was earning 10x less - making only £0.01 per 100 impressions. I have even read that some YouTube partners are receiving less than £0.01 for 1,000 impressions - something that is absolutely ridiculous.


Currently how the YouTube system works for prioritising targeted marketing, is exclusively based on specific tags included in the videos description. Tags such as 'banking' cost the advertiser more because they will, typically, earn a higher gain for the price and therefore they place a higher bid for advertising on YouTube. Either way, I am not convinced that what YouTube is paying its contributors is less than satisfactory but this is a risk we have to take.


Edd Harris

This week, Google, the owners of the popular video streaming site YouTube, have announced that the site currently operates for more than one billion unique users a month. In fact Google...

Edd Harris  - 24th March 2013

Article Ref: #YouTube1bn