For as far back as you can remember, printed media was the go-
Last week the news broke that NME, one of the largest music magazines, reported that their sales dipped below 20,000 copies a month during the second half of 2013. Even after a revamp and relaunch campaign last year, the magazine seems to be on a downward slope with no brakes! Since 2009 NME has seen a drop in sales every year and it is likely to carry on this trend.
However, NME isn't just a printed media company, their publishing director Jo Smalley quoted to the BBC that they had seen a rise of 49% in advertising revenue in the past year. Similarly the NME website consistently receives around 1.4 million users per week, as well as over a thousand copies of the digital magazine is sold per week too.
NME don’t seem to be going anywhere soon, however all producers of printed media have there days numbered. Being able to control other revenue streams such as digital media and web content is the sector companies such as NME and its competitors should be focusing their attention and strengths too.