NME was once one of the most popular music magazines; however, recent circulation figures show that that its fortunes as a print magazine are continuing to decline.
According to the latest figures from ABC, NME circulation figures have fallen by almost 30% in the last 12 months. In June this year, circulation figures had fallen to 14,312; in 2013 circulation figures were at 20,011.
However, Jo Smalley, Publishing Director for NME was upbeat about the publications future and explained how they were adapting to move with current times:
“NME’s overall brand reach is now 3.6m, bigger than it has ever been, and this puts the print ABC story into its proper context.”
“Amazing content partnerships with the likes of Amex and Nikon have been renewed for the third and fifth year in a row respectively, whilst major new partnerships with the likes of O2 have been secured during this period.
“Events revenues, including the NME Awards, were up 66% YoY. Traffic on the NME mobile website during this ABC period has increased by a whopping 85% yoy, and nearly 40% of our total online audience now consume the brand via mobile. We are also continuing to explore how NME can further expand its international footprint. This builds upon the launch of NME.com in India and Club NME in Brazil. These are just a few of many examples revealing how the NME business model is changing to pursue new opportunities and grow new revenues.”
With an increasing amount of people accessing media online or via mobile devices, it is perhaps not surprising that many publications have experienced a dwindling circulation and NME was far from alone, according to the ABC figures.
Q Magazine, Kerrang! and Uncut were just some of the other music magazines that showed a decline in circulation.