In 2012, with a dwindling online presence, share price and business value, Myspace finally fell victim to the popularity of Facebook and its superior experience.
Once valued at $580 million, in 2005 Myspace was acquired by Rupert Murdoch's 'News Corp' where it, year-on-year made them a loss due to the unorganised feel. Eventually, in late 2012, Justin Timberlake acquired the company for a minor $35 million where he aimed to revive the social networking site by using his image for a slick and new user interface under endorsement. Prior to Timberlake's involvement a poll was conducted to ask users if they would stick to using the site, of which 60% answered 'yes' if the site was 're-discovered'.
Now, on the 15th January 2013 'The New Myspace' is finally here and it is looking good! With multiple sources linking the new design to that of Pinterest, however it is undeniable that the new look denies this. So... what does the 'New Myspace' actually look like? In a word: nice! It is a much more picture orientated social network that uses a modern fluid typeface to accent the fresh feel and primarily targets musicians. So, lets tie up the new features that this redesign brings: First, a beautiful design that is easy for the to create within the minimalist navigation features and makes an artists landing page look professional. Second, there is an entirely new place for sharing your music and an intuitive way of searching for music - The 'New Myspace' was built for music and has a music player that is always at the bottom of the screen. Third, there are Tumblr style updates, there is none of those text heavy updates that used to make Myspace look unadventurous and boring.
With this radical overhaul the 'New Myspace' looks to have a promising future, although whether artists will start immediately migrating, only time will tell but one thing is for definite, and that is that it is looking much better!
In 2012, with a dwindling online presence, share price and business value, Myspace finally fell victim to the popularity of Facebook and its superior experience. Once valued at $580 million...