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DV247 Stores Enter Administration - Shameful Marketing

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Having been owned by White Rabbit Records, Digital Village is a music technology retailer that has been in business now for almost two decades. During this time a solid reputation was built upon the backs of friendly and reliable in-store teams that went to great lengths to make sure that you, the customer, was happy and well informed about your current or potential purchase. Evidently even the Digital Village marketing team seemed to agree that their eight in-store teams offered such a great service as they boasted, only months ago, about this fact.


Quoting the 65 'friendly and reliable' staff that they had to hand, the DV247 web team were notably impressed as they plastered a huge banner onto the prime homepage real-estate to help with marketing for both sides of the coin. However, this is now a very different affair and one which is both shameful and desprate as Digital Village has today officially sold its soul. Now, I used to be a great believer in Digital Village, they were my port of call, I made some great friends there, spent many thousands of pounds in their stores, and was extremely loyal to them so, although administration is a horrible thing, I was totally disgusted to see that the buyer of the web business and Romford Supersore, German music store giant Cologne, have smashed through the door and made their initial presence offensive.


When I heard the news from the horses mouth, so to speak, I was both shocked and concerned that I decided to visit the DV247 website expecting to see a sorry state but instead they are wrapped up in wallowing in their own glory. If you navigate over to the DV247 you will see a massive web-hype banner saying 'Today We're Much Bigger', say that they now have 70,000 products and over £25 million? of stock. Let's get this right... DV247 have separated their web business, abandon the stores that made them have such a loyal following, liquidate the assets held in these branches to pay off debtors, make the UK government cover staff redundancy payments, move much of their operations to Germany, and then boast that they are now better for doing a runner and aren't held accountable for restructuring or floating the business. You know another one of the things that they are saying is great is that they have a brand new state-of-the-art automated warehouse. Honestly, I couldn't care less about whether they have a new warehouse or not and don't understand how this is meant to make up for closing seven stores with experts who are humans.


From an inside source The Pro Audio Web Blog has acquired information regarding the buy-out where it has been said that 'you shouldn't believe the web hype' and it seems that their may be some more news regarding this in the future. Personally, I will never buy from Digital Village again, recommend clients to use them, and we will be migrating our price links on our 'Reviews' page to another distributor as a result of the recent developments.


Edd Harris

Having been owned by White Rabbit Records, Digital Village is a music technology retailer that has been in business now for almost two decades. During this time a solid reputation was built...

Edd Harris  - 10th May 2013

Article Ref: #DV247Shameful