Yesterday, the British Phonographic Industry (BPI) published some interesting statistics for 2012. According to the BPI, for a fifth successive year, digital single sales have outperformed digital album sales by, on average, of 6% growth each year. The question you may be asking is why? There is one very simple answer here being, that at present, consumers usually only gravitate towards music which is trending. On an album that may have between nine and fourteen tracks, three to four of these will be 'popular' and will appeal to a wider audience in comparison to the others.
It is a further fact that users listening habits have changed and thus effect the way that music is consumed. Where CD or Vinyl allows the user to\ have a more physical link to the artists through the physical access to the album artwork and other features, the use of digital downloads is a factor which promotes instantaneous access, something which ousts the physical form for many users who don't have a need for the physicality between them and their music. Furthermore, the sheer growth in popularity of streaming sites allows users to have access to only those popular tracks, perhaps only the ones that they only want to listen to. When this action is performed, the artists will take a lesser cut because the whole article is not consumed. An artist who embraces this movement is the likes of Bastille. They have released three EP's and various 'mix-tapes' which possibly aims to currently limiting the cost of production where the most popular tracks are recorded.
In this same space over these past five years, where digital sales are responsible for three quarters of the of the revenue, and CD sales have seen a 19.5% drop in popularity almost year on year, whereas Vinyl record popularity has risen for the first time since 2005, with sales raising by a significant 33%. It is almost an almost ironic turn of events as lossy digital files have showed an increase along with and against the audiophiles choice of Vinyl. The biggest looser here being the intermediary format of CD seeming to be in a consistent loosing battle. With this being said, I am a true CD lover and I believe that it would be a shame to see them totally go. They offer lossless playback and sound great in comparison to those digital files.
Yesterday, the British Phonographic Industry (BPI) published some interesting statistics for 2012. According to the BPI, for a fifth successive year, digital single sales have outperformed digital album sales...